Social Media Specialist

Are you passionate about creating impactful digital experiences and engaging with online communities? We are looking for a creative and strategic Social Media Specialist to join our team and take our brand’s online presence to the next level!

 If you thrive in a fast-paced digital landscape and know how to craft engaging content that drives conversations, builds brand loyalty, and boosts revenue, this role is for you.

Key Responsibilities:

• Develop and execute a data-driven social media strategy that aligns with our business goals.
• Create, edit, and publish high-quality, engaging daily content (text, images, videos, etc.) tailored for each platform.
• Stay ahead of trends, platform updates, and industry best practices to optimize performance and keep our content fresh.
• Actively monitor, moderate, and respond to comments/messages, ensuring an engaging and positive online presence.
• Plan and manage an editorial calendar to maintain consistency and maximize audience engagement.
• Track, analyze, and report on key social media metrics, using insights to continuously improve performance.
• Collaborate with cross-functional teams (customer service, sales, and marketing) to create integrated campaigns that enhance brand reach.
• Identify and engage with influencers, brand advocates, and key industry players to amplify our message.
• Experiment with new formats, content types, and platform features to drive innovation and audience growth.

What We’re Looking For:

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• Proven experience in social media marketing or digital media.
• Strong understanding of all major social media platforms, their algorithms, and best practices.
• Exceptional writing, editing, and communication skills in English.
• Ability to identify trends, adapt quickly, and leverage platform updates for growth.
• Proficiency in social media analytics tools to measure success and refine strategies.
• Highly organized, creative, and detail-oriented, with the ability to multitask in a dynamic environment.
• Passion for staying ahead of the curve in the ever-evolving digital landscape.
• Background in a marketing agency is a plus.

 Portfolio or examples of previous work are required to demonstrate creativity and expertise.